biz notes :: marketing

The Rice Babies | photo by Studio Jeanie

I’m not usually somebody that spouts off business notes, but as I was typing out my marketing email to send out to Got Craft? vendors this afternoon, I thought that this may be something that others may be interested in.

As part of our Got Craft? marketing campaign, we rely heavily on our vendors. In my opinion, this show is as much theirs as it is ours and to make it a success, it truly does take a village. Since spending more of the past seven months living in London, UK, I can’t even begin to explain how thankful I am to the people that are helping us with the Vancouver event (K, I, B, M, C, to name a few!). Although, not a requirement, when confirming vendors we do consider your online presence and how well you market yourselves, or if you are a past participant, how well you helped us spread the word. Most likely, if you don’t use social media or have an active blog / website, you won’t help market our show. *

Here are some ways that I  encourage people to talk about the event:

  • Post the event on your website
  • Talk about the event on your blog (some ideas: talk about the swag you are making, talk about the products you are creating, sneak peek some photos of your table display, etc.)
  • Post the event under your shop announcement in your Etsy shop listing to where they can find you this holiday season.
  • Twitter
  • Facebook
  • Mailing list
  • Newsletter
  • Post the event details on the forums you visit
  • Pitch the show to any media that you may know and invite them to the show
  • Tell your co-workers, friends, church, neighbours, roommates, stitch and bitch groups, your barista at the local coffee shop, your hairdresser, classmates, you get the idea!
  • Add the event details to your email signature
  • Distribute postcards at places you shop, craft supply stores, stores that sell handmade, stores that already have an area for flyers, stores that you sell your goods at, your apartment building, places you eat at, your school, with shop owners you know…
  • Have flyers displayed at your table / booth when participating in other shows leading up to the event
Have something to add to the list? We would love to hear from you!
*We do not solely base our decision on this.

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