featured artist :: track and field

from the archives: 23.08.10

name: Sasha Freeman
company: Track and Field Designs
links: etsy shop | flickr

What do you make?
I make a variety of items, currently sewn & screen printed accessories – laptop bags, messenger bags, pouches and brooches. Sometimes purses and mittens. I have a very short attention span, making a lot of different things keeps things interesting for me.

What or who inspires you?
I find inspiration everywhere! I get inspired by fabric. I adore fabric. I even get inspired on my daily walk through my neighbourhood – all the heritage houses! I totally want one!

How did you get started?
I have always been a maker-of-things. I grew up sewing and knitting thanks to my Mom who is an expert sewer/knitter/crocheter.

What are your favourite materials to work with?
I have a serious fabric addiction. I can’t get enough of the stuff! My favourite fabric is linen. It’s just the best.

What is the hardest and most favourite part of crafting?
The hardest part for me is marketing. I am shy and awkward and not at all comfortable with promoting myself. My favourite part is the creative & creating part! The whole making-something-out-of-nothing thing. I find the process of building something from a heap of fabric pretty satisfying.

Do you have any advice for those in the biz?
I don’t even know what I am doing half of the time! But I think it’s important to make items that you love. Continually improving your line and creating a strong “brand” will make your line stand out.

Do you consider yourself an artist or a crafter?
I will say….designer. All my patterns are my own..dreamt up and made by me.

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