own label by sainsbury

Usually, people snub their noses at no name or own label brands (Rob’s mom used to buy no name cereal and pour it into brand name boxes), but I am loving this collection of vintage Sainsbury‘s packaging. The new book, Sainsburys Design Studio, celebrates the shift when Peter Dixon joined their design studio and revotuionized their own line: simple, stripped down, creative, and completely different from what they had done before. Could you imagine if they brought these designs back? Pretty!

via present & correct and Kat Hannaford’s Double Exposures

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