This weekend we turn 1 year old! Thank you so much to everybody for their support. The past year has been an amazing one and we look forward to continue sharing our adventure with you! To celebrate, we are offering 20% off storewide on regular priced items (online too!) and additional in-store markdowns (some exceptions apply – see below).
Use code ANNIVERSARYSALE. Free in-store pick up!
All sales items are final. Discount may not be applied to previous purchases. Exempt items include Locomotive Clothing, Fancypop, Paperbacknote, Archies Press, CraftedVan, Brand + Iron, Camp + Quarry, gift cards, and workshops.
Here’s a quick sneak peek on some of the vintage finds that we brought into the shop this week! Two of my biggest weaknesses are vintage Christmas ornaments and vintage children’s illustrations, so I’m surprised that these are even making it to the shop – HA!
A complete set of The Wonderful Worlds of Walt Disney hardcover books – Stories From Other Lands, America, Worlds of Nature, and FantasyLand. Printed by Golden Press in 1965 and in good condition with very minor wear and tear.
Paper Vintage Christmas Ornaments! These are probably one of my most favourite items in the shop right now! From an estate of a past window dresser of Eaton’s, these ornaments are absolutely amazing. Sold as a set of 6 (in its original box).
Additional images available upon request. Contact us here for more details or stop by the shop! (Ornaments are available at the shop, but won’t be on display until closer to the holiday season!)
We’re celebrating 6 months of London Fields Shoppe being opened with a summer sale! Join us from Friday, August 14th to Sunday, August 16th (11-4pm) and enjoy a minimum of 25% off storewide!* Light refreshments will be served and FREE goodie bags for purchases of $50+. Additional discounts on select items including Frankie magazine (not including issue #66), Roxypop, and some KeepCups.
Each vendor will bring a selection of handmade goods including homewares, florals, knit and crochet accessories, jewelry, and paper goods. This is the perfect opportunity to say hello to some of your favourite makers and get a preview of the upcoming holiday show. See you there!
Got Craft? Pop-Up at West Elm
Saturday, November 29th, 2014 AND
Saturday, December 6th, 2014
12:00 p.m. to 5:00 p.m.
West Elm Market (2915 Granville Street, Vancouver) and West Elm (2947 Granville Street, Vancouver)
Given that we live in such a digital world, you can really get to know a shop, their lifestyle and their customers from their online presence these days. Most have their own Facebook, Twitter, Pinterest and Instagram accounts. Make a strong effort in getting to know these shops and their community through their social media touch-points. I say this because I believe it makes a significant difference when you finally approach them. It’s been important to me that I develop a relationship with every shop that carries my stationery line, so I make sure to personalize each and every email. There is a clear difference between being truly genuine, trying too hard or sounding too general as though you’ve sent a mass email. Keep things short and to the point, but make sure to charm them with what makes you and your product special.
Main points you should cover in that initial email is a brief introduction, link to your online shop (if you have one), mention real life stats on what has sold well for you, or if you’ve been featured on a prominent blog with the feature’s link. Some shop owners are specific about wanting to see photos of your product and in that case you should certainly attach one or a few. You’re ultimately selling your personal image and product in any of these communications, so it’s important that you’re as polished and professional as possible.
You should also include a line sheet and product catalogue in that initial email. The line sheet is typically your order sheet and the catalogue’s main purpose is to showcase all available products, as well as provide the shop with your wholesale price points. I’ll talk about how to best set those up in my ‘Create your own Line Sheets + Product Catalogue’ blog post in the next couple weeks.
I’ve been advised shops don’t really like being approached in person and I’ve noticed this to be true in some cases, but I’ve found when I’m traveling that it does help establish some sort of relationship that you can then follow up on later. Another option, if you can afford to do it, is to choose a few shops from outside your area every few months and mail them samples of your product. Same advice as above – write them a short note explaining who you are, and your product and why you chose to reach out to them.
Eep. What to do with the dreaded follow-up email… Why haven’t you heard from them? How much time should you wait before emailing again? What should you say?
There are always several reasons why you may not have heard back from the shops you’ve reached out to. Shop owners are typically very busy people and can’t always respond in a timely manner. It’s important that you not take their silence personally though, as you’re likely NOT to be the only person emailing about your product, or they may have other shop-related priorities to handle first.
There’s no harm in a follow-up email if you haven’t heard from them after a couple of weeks. Please be cautioned to NEVER harass a prospective shop though, as you will likely alienate and create a strained relationship. Ultimately, shop owners know what’s best for their own stores, and it’s quite possible you’re just not the right fit for them. If you still haven’t heard from them after your follow-up email, maybe choose to move on for the time being. Try them again when you’ve got a new product to introduce.
next week’s topic :: How to Brand and Package Yourself
Hello! We are a husband and wife team that share a love for a good cup of coffee and a slice of Victoria sponge. This is where we share our work, our travels, snippets of our everyday life, and most important, the things we ♥.