Robert and I presented a session about craft fair applications along with Rachel at SOA last week in Baltimore and here are our long awaited notes from the workshop! note: these are speaking notes, so most of it will be in bullet form
Learn how to prepare a craft fair application to help your company stand out from the crowd including choosing the right fair for you, what juries are looking for and how to handle rejection.
For Got Craft?, we request three images as part of your application that best represent your products. I can not stress how important these three photos are, yet, I often receive blurry images with distracting backgrounds that often have me scrolling back to the description to double check what exactly I should be looking at. I have a short attention span and most likely, if your first picture doesn’t make an impression, I may not take the time to read your description and visit the additional links you posted. I know that it may sound harsh, but if there are two vendors that make similar items and one has clear, bright photos of their product versus somebody that took a few quick photos from their phone, you can easily guess who we are going to go with.
- blurry, dark and using flash
- distracting backgrounds (no dust balls please!)
- too many props
- thumbnails (make sure your items are properly sized!)
- large files (Grrrrrr – nobody wants to wait for an 8MB photo)
- wrinkly linens
- clear, clean and simple photos
- appropriately sized (check application for details as they may vary)
- if you sell many different items, try a photo collage
- styling can be your friend – see Just Noey
- properly lit (use natural light whenever possible)
- have a fancy table display? include a picture of it
stay tuned for part two!