Usually, people snub their noses at no name or own label brands (Rob’s mom used to buy no name cereal and pour it into brand name boxes), but I am loving this collection of vintage Sainsbury‘s packaging. The new book, Sainsburys Design Studio, celebrates the shift when Peter Dixon joined their design studio and revotuionized their own line: simple, stripped down, creative, and completely different from what they had done before. Could you imagine if they brought these designs back? Pretty!

via present & correct and Kat Hannaford’s Double Exposures